Quantcast
Channel: ASPE-ROI Blog » Internet Marketing
Viewing all articles
Browse latest Browse all 15

6 Ways to Boost Your Business with Facebook Ads

$
0
0

6 Ways

Facebook is the most popular social network on the internet, and Facebook Ads is an extremely effective way to reach tens or even hundreds of thousands of people. Using Facebook Ads also allows you to take advantage of the wealth of data that Facebook collects, with advanced targeting options allowing  you to tailor your ads to audiences as specific or as general as you want. Here are six ways to use Facebook Ads to boost your business and promote your brand!

1. Increase Traffic to your Website

The most obvious way to use Facebook Ads is to promote your website. It’s an easy way to increase traffic to your website and build an audience base that you can use for future ad campaigns. Promoting your site is simple–just promote every article or blog post that you publish on your site. People who are interested in what you have to say will click through to your site. Objective reached!

Increasing traffic to your website has two big benefits. First, you’re building trust–you’re sharing interesting content for free, without demanding anything in return. Second, you’re building an audience–people who go to your website are interested in what you have to say. By taking that step of clicking on your ad, they’ve set themselves apart from anyone who just ignored your ad and continued scrolling. This will provide you with a set of names that you can target later on with more specialized ads.

2. Increase Page Likes

Increasing page likes is another common objective for Facebook Ad campaigns. People who like your page are most likely going to be people who are already familiar with your brand–they’ve visited your website, signed up for your email list, or done business with you. This is where your campaign to drive traffic to your website comes in handy–you can have Facebook Ads target people who have visited your website in the last x number of days. You can also choose to exclude people who already like your page from this ad campaign, which you should do. Otherwise you’re simply showing your ads to people who have already done what you’re trying to get them to do!

Page likes are important because they show the level of trust that people have in your brand–the more people who have liked your page, the more people there are who like and trust what you and your brand have to offer.

3. Find New Fans

Facebook Ads has an important feature called Lookalike Audiences, which creates a new audience to target based on fans you already have. Facebook allows you to do this in several ways–You can create a Custom Audience (a list of people who have already done business with you), or you can make a list of people who have visited your website in the past, or a list of people who have liked your page in the past. With this information you can make your Lookalike Audience–a list of people who have traits similar to those of your already existing fans.

You can refine your Lookalike Audience further by choosing limitations such as age and location. A Lookalike Audience allows you to find a very specific group of people who are likely to be interested in your brand, and target them accordingly. This is a great tool for growing your audience base.

4. Promote Your Facebook Page Posts

This step is pretty much a no-brainer. Use Facebook Ads to promote the posts you make on your Facebook page, just like you did in step 1 for your actual website. You can use Ads to tinker with who you’re targeting, to make sure that your posts reach people who would be interested in your page. Use anything from age to interests to narrow down your focus onto a specific target audience.

Promoting your page posts means that more people are seeing your content and are becoming familiar with your brand. It’s a great way to increase your reach and get your brand in front of a larger audience.

5. Target People with Interests Related to Your Brand

One of the most powerful features that Facebook Ads offers is the ability to target people with a specific group of interests. Facebook gathers information about users based on apps they use, information in their timeline, and pages they like. They use this information to identify their interests. So you can type in a keyword related to your brand and Facebook Ads will create an audience of people who have interests involving that keyword.

When Facebook Ads creates an audience based on interests related to your brand, half the work is done for you! These are people who are interested in the sort of thing your brand has to offer, all you have to do is let your brand’s uniqueness and desirability speak for itself! This is a great way to increase your fanbase.

6. Target a Certain Demographic

People share a lot of information about themselves on Facebook, and thanks to Facebook Ads, that’s a good thing for you! Facebook Ads uses the information shared on people’s profiles to help you create a target audience based on demographics such as age, gender, location and relationship status.

Much like the step above, you can use this targeting to aim your ads towards a demographic who is likely to be interested in your brand. Using demographic targeting, you can find new customers and increase your brand reach and influence.

Facebook Ads is an essential advertising tool for any entrepreneur, and mastering it is an important step to social media success! Using the wealth of information people share about themselves on Facebook, Facebook Ads allows you to target your audience with a precision that makes it easy to find new fans and grow your customer base. Now that you’ve seen some of the ways Facebook Ads can make your life easier, go start putting an ad campaign together to boost your business!

The post 6 Ways to Boost Your Business with Facebook Ads appeared first on ASPE-ROI Blog.


Viewing all articles
Browse latest Browse all 15

Trending Articles