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Content Marketing Campaign of the Week: Sharpie
Sharpie has a multitude of customers, ranging a variety of demographics. The obvious demographic they target is teenagers. But while targeting that demographic, Sharpie has given itself an image of...
View ArticleBlogging Tips
Having fresh content on your site is essential to your success if you would like to be effective online. There are many different reasons to have a blog for your business. These days blogs are not just...
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Google+ Is It Still Relevant?
This post was originally published on rso-consulting.com It seems like every other week there is a new article discussing the relevancy of Google+ as a social media marketing tool. That, and the other...
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Using Schema Markup for SEO
Schema.org is a “collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet.” Popular types of schema, or data types, include events,...
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Yes, Virginia, It is Time for Online Holiday Marketing
This post was originally published on rso-consulting.com As we write this late summer blog post, much of the U.S. is getting in that last beach vacation, starting first days of school, and thinking...
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How to Optimize your Email for Mobile Devices
These five steps will help you successfully optimize your email campaigns for mobile devices: 1. Go easy on images: Some email providers (like Outlook) do not immediately load images when the user...
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Combining the Powers of Peers and Incs
Zipcar, Uber, AirBnB. Companies we’re familiar with now, but were unimaginable years ago. What they have in common is they are all part of the new Peer Inc model which is about sharing physical...
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Is Google Really the Only Game in Town?
This post was originally published on rso-consulting.com. The online advertising and marketing universe may be larger than we realize. Ask anyone which search engine rules the world and the answer...
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Why SEO Needs Good Storytelling
This content was originally posted on rso-consulting.com. Your story directly impacts SEO. If your business wants to engage in search marketing, storytelling is one area where you may not want to...
View ArticleUse Cases for Remarketing Lists for Search Ads (RLSA)
When you remarket online, you are targeting someone who is already familiar with you because of a previous visit to your website. There are so many opportunities to remarket using Google Analytics and...
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6 Ways to Boost Your Business with Facebook Ads
Facebook is the most popular social network on the internet, and Facebook Ads is an extremely effective way to reach tens or even hundreds of thousands of people. Using Facebook Ads also allows you to...
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5 Frightening Myths about Email Marketing
This article was originally posted on rso-consulting.com and can be found here. With more smartphone users having access to their email 24/7, it’s important to understand how new consumer behaviors...
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How to Create Your First Video Campaign for AdWords
More people are on YouTube than any cable segment in the United States, which means there is a huge audience there that will only continue to grow. And when you create your campaign, remember that...
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How to Optimize Your YouTube Campaigns
After your YouTube ads run for a while, you have access to valuable data about their effectiveness. You can measure views and clicks as well as actions that happened at a later date but were initiated...
View ArticleHow to Use Google Analytics to Optimize Your Website
Google Analytics not only provides a picture of the good things happening on your site which include sales and lead generation. It can also point out the things that are not working well that need to...
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